Social Media Manager

We are seeking a highly skilled Social Media Manager with specialized experience in strategizing for different brands. The ideal candidate will have a deep understanding of social media platforms, trends, and algorithms, along with a proven track record of driving engagement, traffic, and conversions for online retail businesses. This role requires a creative and analytical mindset, with the ability to develop and execute effective social media strategies tailored to the unique needs of e-commerce brands.

Qualifications:

• Proven experience (5+ years) in developing and executing successful social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• In-depth knowledge of social media platforms, algorithms, and advertising tools (Facebook Ads Manager, Instagram Insights, etc.).
• Strong analytical skills with the ability to interpret data and metrics to inform strategy and decision-making.
• Excellent written and verbal communication skills.
• Demonstrated ability to analyze social media metrics and translate data into actionable insights.
• Creative mindset with the ability to think outside the box and propose innovative ideas.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Experience with social media management and analytics tools.
• Portfolio showcasing previous social media campaigns and design work.

Responsibilities:

• Strategy Development
  • Develop comprehensive social media strategies aligned with the goals and objectives of e-commerce brands.
  • Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape.
  • Collaborate with internal teams to integrate social media strategies with overall marketing initiatives.
• Performance Analysis and Optimization
  • Track and analyze key performance metrics, such as engagement, reach, conversion rates, and ROI.
  • Utilize analytics tools and insights to identify areas for improvement and optimize social media campaigns accordingly.
  • Stay updated on emerging trends, features, and best practices in social media marketing and e-commerce to drive continuous improvement.
• Campaign Management
  • Plan and execute targeted social media ad campaigns to drive traffic, generate leads, and increase sales for e-commerce products.
  • Monitor campaign performance, A/B test variations, and adjust targeting parameters to maximize results and ROI.
  • Collaborate with creative teams to develop compelling ad creatives and copy that resonate with the target audience.
• Stakeholder Communications
  • Collaborate closely with cross-functional teams to align social media strategies with overall business objectives, product launches, promotions, and events.
  • Provide regular updates and reports on social media performance, initiatives, and upcoming campaigns to stakeholders, ensuring transparency and alignment with goals.
  • Proactively identify opportunities for cross-promotion, partnerships, and collaborations with other departments or external brands to amplify brand presence and reach new audiences.